Blog Maintenance is very important, when you are incorporating a company blog into a small business marketing strategy, this can be an effective way to distinguish your company from the competition, position yourself as a thought leader and promote brand awareness within your audience.
While consistently creating relevant content on your blog is vital to the success of your marketing efforts, busy business owners still may be hesitant to invest the time and energy needed to develop and maintain a company blog.
Hugh Moore, Director of Content and Strategy at Emerging Insider Communications understands that blog maintenance isn’t easy this is why he provides key reasons that providing fresh content on your blog can help to grow your small business.
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Show you care. With the number of potential customers browsing a company’s site before making a purchase continuing to rise, a neglected blog can leave a bad taste and encourage your audience to seek out another solution.
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Foster loyalty. Consistently providing your audience with valuable content will inevitably develop a sense of gratitude. Moore states that a grateful customer is a loyal customer and maintaining a company blog can be an easy way to obtain this.
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Provide thought leadership. A company blog is an important tool that can demonstrate knowledge, expertise and approachableness.
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Increase online visibility. Every piece of content that is posted presents an opportunity for your content to be shared, linked to and tweeted. This helps you get found, by expanding your online presence and establishing more, higher quality inbound links.
For further discussion on the importance of blog maintenance, go and read Moore’s full article here: http://bit.ly/1LMvzn0.
Click here to learn how TampaTeks can help you benefit from our Blog Maintenance solutions in Tampa, FL.
Or, give us a call at 813-417-5349.
